The pandemic drastically changed the way we live. From attending classes and reporting to work, to shopping for clothes and groceries, a big shift to digital took place in 2020 as people tried to cope with the changes brought about by COVID-19. Even catching up with friends and buying food are now being done through the internet!
Digital Marketing has always been a great tool in promoting businesses, but this industry has become even more significant. So, how exactly does Digital Marketing create opportunities for businesses’ growth? Let’s count the ways:
1. Digital Marketing can help you reach potential customers that Traditional Marketing could not.
One of Digital Marketing’s biggest strengths is being able to help businesses reach customers from practically wherever they are in the world. You could be from Manila and still be able to promote your products in Cebu. You can even advertise your products from the Philippines to other countries!
2. Digital Marketing entails a significantly smaller budget compared to Traditional Marketing.
Did you know that big brands spend roughly half a million just to market their products through billboards, radio, magazines, or newspapers? Unfortunately, not all businesses have the financial capability to follow suit. Good thing that with only PHP 5,000 to PHP 20,000, you can already promote your products through Facebook or Google. Of course you’ll need to increase your budget to reach more people, but if you’re only looking to target locally, then breaking the bank is no longer necessary!
3. With Digital Marketing, you can focus on your specific target market.
Let’s say you plan to sell dog food. You wouldn’t want people with no pets to see your ad, right? With Digital Marketing, you can customize the reach of your ad according to your product. From animal lovers to pet owners to people who own dachshunds, you can be as specific as you want. That way, your budget isn’t wasted on people who are not interested at all!
4. Digital Marketing can help make it easier for you to close that deal.
Have you noticed that when the lockdown took place, a lot of brands created their own e-commerce websites where clients can choose and pay for their items directly? Of course, The Astoria Group stepped up to the plate, as well, by creating their very own site where clients can buy their favorite Café Astoria and Minami Saki products. You no longer need to brave the streets and wait in line just to get your hands on your favorites. You can now have them at home, just by making a few clicks!
Aside from these four, there are a lot more ways that the digital arena helps businesses thrive. To know more about it, make sure to catch the next Digital Marketing webinar of Astoria Culinary and Hospitality Institute (ACHI), The Astoria Group’s very own culinary and hospitality institute.
What are you waiting for? Reach out to ACHI, our tourism and hospitality school, today via this LINK.